DO NOT SELF-MEDICATE
INKAFARMA
Unlike in other countries, in Peru people self-medicate. According to figures from the Ministry of Health, more than 55% of Peruvians take medication without a doctor's prescription. This is partly due to a lack of awareness about the dangers of taking medication without medical advice, and partly due to the prevalence of informal pharmacies that sell medicines without the legal requirement of a prescription. Therefore, Inkafarma, the most trusted pharmacy chain in Peru, launched this powerful message: Self-medicating could be deadly dangerous.