EMOJIS

INTERBANK

The brief was to create a campaign to demonstrate that Interbank’s ​digital banking was the most agile and simple on the market. To achieve ​this, we used the simplest codes of digital language—ones that didn’t even ​require words to convey their meaning: emojis. We produced a content ​video for the launch and several others to show how easy it was to explain ​the app’s functions using just emojis.

As a teaser before the campaign officially began, we made the bank’s ​tower appear covered in emojis overnight. Being located in a central area ​of the city, this drew significant attention from both users and non-users, ​sparking a social media frenzy as people tried to figure out what had ​happened to the iconic building. Once the conversation had started, we ​launched the campaign with an initial content video.

Later, when it was time to promote a new app feature called Plin, which ​allows for instant transfers using a cell phone number, we turned to a ​popular song from Peru that resonated with the entire country. We didn’t ​abandon the emoji message; instead, we added avatars, which allowed the ​celebrity to explain the campaign.