CONTIGO PERÚ
MOVISTAR
For the qualifying process of the Russia 2018 World Cup, the Peruvian fans had lost hope of achieving the goal. 36 years had passed, and the Peruvian national team had not been able to return to a World Cup. Movistar, the team's sponsor, recalled a song called 'Contigo Peru' which was created in 1978 to support the qualification for Argentina 78, a goal that was achieved with the support of all the fans.
But after so many failures over the years, the song was forgotten and never sung in the stadiums again. The few official fan groups that existed did not keep it in mind, and thus it was left in oblivion.
That is why, for the Russia 2018 process, we asked ourselves, what could happen if we sing it again?
Once the campaign was published, we went in search of the most important groups in Peru: athletes, musicians, teachers, soccer players, fishermen, and many more who did not hesitate to join the campaign.
Even 'La Blanquirroja,' the official supporters' group of the national team, wanted to be part of the initiative and created their own version to cheer at every match the national team would play from then on.
The result?
Peru returned to a World Cup after 36 years, with an entire country united, singing a single song. Once in Russia, the international press was amazed by the love and passion with which the Peruvian fans sang 'Contigo Peru' over and over again. The best ending that could ever be dreamed of for a beautiful campaign.