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CONTIGO PERÚ

MOVISTAR

For the qualifying process of the Russia 2018 World Cup, the Peruvian fans ​had lost hope of achieving the goal. 36 years had passed, and the Peruvian ​national team had not been able to return to a World Cup. Movistar, the ​team's sponsor, recalled a song called 'Contigo Peru' which was created in ​1978 to support the qualification for Argentina 78, a goal that was achieved ​with the support of all the fans.

But after so many failures over the years, the song was forgotten and ​never sung in the stadiums again. The few official fan groups that ​existed did not keep it in mind, and thus it was left in oblivion.

That is why, for the Russia 2018 process, we asked ourselves, what ​could happen if we sing it again?


Once the campaign was published, we ​went in search of the most important ​groups in Peru: athletes, musicians, ​teachers, soccer players, fishermen, ​and many more who did not hesitate ​to join the campaign.



Even 'La Blanquirroja,' the official supporters' ​group of the national team, wanted to be part ​of the initiative and created their own version ​to cheer at every match the national team ​would play from then on.


The result?

Peru returned to a World Cup after 36 years, with an entire country ​united, singing a single song. Once in Russia, the international press ​was amazed by the love and passion with which the Peruvian fans sang ​'Contigo Peru' over and over again. The best ending that could ever be ​dreamed of for a beautiful campaign.