TECHNOLOGY IS NOT ONLY TECHNOLOGY

CIBERTEC

Cibertec Institute launched two new programs that seemingly had nothing to do with technology: ​Design and Marketing. The big question was how to position an educational institution that is ​entirely related to technology with these new programs that appeared disconnected from its ​legacy. Strategically, we arrived at an absolute truth: today, technology is no longer just ​technology. Without design, management, and communication, it would remain as mere ​blueprints or complex circuits that would never reach our hands. These were the two pieces we ​worked on for the brand: