By the year 2018, Peru was going through one of its worst crises. Not only economically but also morally. The ​Congress of the Republic, so often questioned, was the daily scene of violent protests demanding its immediate ​closure. With less than 20 months in power, the President of the Nation resigned, accused of corruption and ​threatened with imprisonment. However, something good happened that year, which was that Peru had qualified ​for a World Cup after 36 years, and Movistar, which is a sponsor of the National Team, decided to do ​something with one of its most emblematic players.

The initiative immediately caught the attention of the press throughout the country. News ​outlets accustomed to both politics and sports covered the powerful message. In Peru, we ​were not going to let misfortunes or bad news bring us down. In Peru, yes we can.